The template contains a total of 37 key points from SEO marketing, which are the most important nowadays. The document is suitable for everyone who is at least slightly familiar with online marketing and wants to take their website to the next level.
What's included:
"Individual points, together with an explanation of how to fix or optimize a certain SEO part"
SEO Basics + interactive checklist
Set up Google Search Console
Set up Google Analytics
Sitemap.xml
Robots.txt
Website indexability
Technical SEO + interactive checklist
Using the secure HTTPS protocol
Duplicates in the index
Find and fix browsing errors
Increase your website speed - improve core metrics
Optimize for “mobile first”
Fix broken internal and external links
Keyword in the URL title
Use short URLs whenever possible
Implement structured data
Implement canonicalization
On-page SEO + interactive checklist
Write great introductions
Use concise titles and headings
Find and fix duplicate, missing and short page titles
Have compelling meta descriptions
Use subsections and subheadings
Write relevant, unique, and long content
Use “anchors”
Get rid of duplicates pages
Remove low-quality website pages
Optimize images
Optimize videos
Provide a good user experience (UX)
Have a powerful CTA
Optimize for featured snippets
Use internal links
Optimize for voice search
Implement a comment section
Off-page SEO + interactive checklist
Analyze your link profile
Don't be afraid to link to external websites
Find new methods to get links
Social signals
Create a profile on Google My Business
Each of the points in the audit contains the most useful link to solve or improve the problem. The checklist is also ranked according to the importance of improving or solving the problem.